Online counterfeit ads cost brands billions in lost sales. But the damage runs deeper.
Pirated goods erode customer trust, drive up security and operational costs, and inflate ad spend as brands are forced to compete with threat actors for prime online space.
Fortra Brand Protection shuts down counterfeit campaigns at the source, with end-to-end detection and takedown of unauthorized ads and storefronts across multiple digital channels, stopping brand abuse before it spreads.
Threat actors are exploiting social media, search engines, and the open web with fake profiles, deceptive ads, and look-alike domains designed to impersonate trusted brands. The scale of these tactics makes it all too easy for shoppers to be lured into counterfeit storefronts, driving a surge in fraudulent sales.
Fortra Brand Protection combines proprietary technology with expert analysis to uncover and dismantle these schemes. By monitoring social media, domain registrations, pay-per-click ads, and the open web, we quickly detect and take down counterfeit operations, safeguarding your customers and protecting your brand’s reputation.
Counterfeit operations are becoming more profitable and sophisticated. Threat actors create fake storefronts that mimic legitimate brands, using lookalike domains, stolen logos, product images, and trusted payment platforms like PayPal to fool customers. Some build full-scale shipping networks to distribute pirated goods worldwide.
Fortra brand protection services act quickly to detect and dismantle these threats. We disrupt tactics, driving traffic to fraudulent sites and working through trusted relationships with hosting providers, ISPs, and registrars to shut down malicious operations. Fortra protects your customers and preserves your brand’s integrity.
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